Atlas Copco rebrands construction business

By Joe Malone18 July 2017

Atlas copco power technique

Atlas Copco renames construction technique to power technique

Atlas Copco has announced a rebranding of its construction technique business area, which will now be called power technique.

The Swedish equipment manufacturer said the reason for the change of name was down to its customers recognising power as the integral characteristic of the core product categories in its portfolio – air, power and flow.

The business area will serve multiple customer segments including construction, industrial, drilling, oil and gas and petrochemicals. The brand change is effective immediately, said the company.

Andrew Walker, business area president, power technique, said, “We will continue to provide on-site power solutions and associated products to thousands of construction sites around the world.”

He added that the name change reflected its increased offerings.

Moving forward, the power technique business area will offer a core portfolio of products including portable compressors, generators, light towers and pumps along with dedicated construction products including handheld pneumatic, electric and hydraulic tools and compaction and concrete products.

In addition, it continues to provide products and customised solutions for drilling, oil and gas and geothermal exploration applications, among many others, according to Atlas Copco.

From 2018, Atlas Copco will launch a new division dedicated to power and flow, which it believes will accelerate innovation and product development within these technologies.

Walker said, “The power and flow division is to be established with the objective to accelerate growth.

“Creating this division will better reflect the development needs of our portfolio and aligns with the focus and expertise needed for our customers.”

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