US$97m rental revenue for GRA countries
By ERA04 April 2018
The Global Rental Alliance (GRA) recently held its 16th annual meeting at The Rental Show 2018, in New Orleans, US.
As part of the meeting, GRA welcomed back the Brazilian rental association (ANALOC) as a member, joining the Canadian Rental Association (CRA), European Rental Association (ERA), Hire Association Europe (HAE) from the UK, Hire Industry Association of New Zealand (HIANZ), Hire and Rental Industry Association Ltd. (HRIA) from Australia, Japan Construction Rental Association (JCRA), and American Rental Association (ARA).
Tony Conant, CEO at ARA, said, “The Global Rental Alliance allows industry and association representatives from around the world to discuss common issues that impact rental/hire operators and share solutions that are having a positive impact.
“We are always looking to add global members who are interested in sharing their geography’s industry data and advancing the rental industry.”
The meeting agenda included the latest review of the global survey initiative of the GRA, which estimates fiscal year 2016 combined rental revenue among the GRA associations of US$96.96 billion. This figure represents a 6% increase over 2015 rental revenues, as calculated by IHS Markit on behalf of the group.
Priorities and member initiatives of the associations were shared for the benefit of the group, as well as trends and industry developments. Among the topics discussed were global technology trends and workforce development issues, including the promotion of women and minorities in rental and efforts to engage young professionals. Technology is the one area that cuts across industry segments, geographies and cultures to improve business performance. It has improved safety, operational efficiency and the customer experience, and technology will continue to reshape the industry.
The purpose of the Global Rental Alliance is to increase the profile of equipment rental/hire worldwide. It is a partnership of rental associations from around the developed world that meets semi-annually and shares information on program initiatives throughout the year.