The European Rental Association (ERA) has published a new guide to customer relationship management (CRM) systems.

ERA Future Group

Commissioned by the ERA’s Future Group, it is intended as a guide to help rental companies that are seeking a CRM provider.

The document explains why CRM is important, and analyses why it is vital to choose a CRM solution that is designed specifically for rental companies. In addition, it contains case studies and guidance from senior figures at an array of rental companies, including A-Plant, Boels, Gomez Oviedo, Kiloutou, and Loxam.

Pierre Boels, president of the ERA, said, ”CRM software has the power to help you enhance customer service, while also improving the productivity of your sales force and marketing team.

“In theory it sounds really great – but only if you get the right CRM for your business. This is not just a technical issue in terms of finding a provider that can integrate with your Enterprise Resource Planning (ERP) software; it is vitally important that the CRM is tailored to meet the specific needs of a rental company, as well as your unique business objectives. Remember: one size does not fit all!”

The CRM Guide is available as a free download from the ERA website, https://erarental.org/en/publications/position-papers-and-guidance-to-industry/crm-guide-choosing-and-implementing-a-crm-system

The CRM Guide was officially launched at 13th ERA Convention.

For more information, please contact the ERA team, era@erarental.org

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