Haulotte Americas has announced the appointment of Shawn Boone as its independent sales firm manager – a newly-created position at the company.

Shawn Boone

Shawn Boone, independent sales firm manager, Haulotte Americas

Boone, who will support the independent rep firms within their territories in his new role, has a master’s degree in business administration as well as a bachelor of sociology. He comes to Haulotte with equipment sales and marketing management experience at Kubota Tractor Corporation and CNH Industrial.

Carlos Hernandez, executive managing director, Americas, said, “This is an exciting step for Haulotte as we grow our customer relationships in North America.

“Shawn will help support our independent sales rep program that has seen so much success over the past two years.”

Meanwhile, Steve Watts, vice president for sales, added, “Shawn brings a sales and marketing background to this position that will provide market insight to our representative firms and speed our reaction to customer needs. This new position will make us more responsive to our customers as well as our sales partners.”

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