Changing market conditions are the driving force behind ReachMaster ending its 15-year relationship with NACH Marketing, Inc. NACH Marketing had served as ReachMaster’s exclusive sales representation group in California, Arizona, New Mexico and Hawaii.

Ebbe Christensen, president of ReachMaster, said changes in the market and company strategies prompted the decision.

“We have had a great run with NACH Marketing, its president Craig Yuhas and his team for many years, however, as a combination of many factors, it was not possible to continue the relationship at a level that made good business sense to either party,” Christensen said. “I want to thank NACH Marketing for all their great efforts over the years, and we wish them good luck with their other product lines.”

As for the future sales representation in western U.S., ReachMaster said that due to in particular the changes in the rental industry, with the company already being directly involved in the market for several years, there will be no day-to-day changes for  customers.

Christensen concluded, “What I can say at this point is, that we intend to strengthen our sales representation on a more direct basis as we see some great opportunities in the market areas.”

ALH August-September 2020

Access Lift & Handlers - August-September 2020

Included in this sisue: 

  • INTERVIEW: ZOOMLION
    Zoomlion North America will debut boom and scissor lifts for the North American market this year. Lindsey Anderson speaks with the company.
  • ROTATING TELEHANDLERS
    For once, some good news: the rotating telehandler market across North America remains stable. Lindsey Anderson looks into the industry.
  • MAINTENANCE 
    Proper battery management and maintenance can decrease fleet costs and elongate battery life. ALH covers the best practices to keep machines running
  • SPECIALTY MEWPS 
    The specialty access industry provides endusers with everything from air-powered scissor lifts to 3-foot-wide bridge inspection units. ALH reports.
  • TIRES 
    With the new ANSI standards now in place, tires on boom lifts and roughterrain scissors will see some major changes. ALH reports.
  • SAIA SHOW 
    The Scaffold & Access Industry Association’s Annual Convention & Exposition will be held virtually this year. Read our guide for more.

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