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An affiliate of Stratford‐Cambridge Group (SCG) has acquired Custom Equipment, LLC, headquartered in Richfield, WI. Custom Equipment also has an additional manufacturing facility in West Bend, WI.

SCG now has a controlling interest of 80 percent, with the sellers retaining a 20 percent stake in the business

Founded in 1981 as a welding and fabrication business, Custom first developed lifts for the cemetery and mausoleum markets which evolved into a full product range of scissor lifts and aerial work platforms for the construction and industrial markets.

“Our family started this business over 36 years ago and are very proud of what we’ve built and the relationships that we’ve made,” said Steve Kissinger, who founded the business along with his wife Lynn. “We are happy to announce our partnership with Stratford Cambridge Group. They see the value in our products and understand the rich history that we have developed over the years with our customers, vendors and employees. We see this as a great opportunity to continue growing the company, while continuing to maintain those relationships.”

SCG, based in Plymouth, MI, is a boutique private equity and investment firm focused on acquiring niche manufacturing companies in the Midwest and Great Lakes Region.

“We are very excited at the prospect of partnering with the Custom Equipment management team to continue and accelerate their impressive history of growth and innovation,” said Stephen Ellis, managing director of SCG. :Custom Equipment checks all of our boxes in regard to our investment criteria: highly engineered product line, impressive growth trajectory and strong management team. We are looking forward to this next chapter in the history of Custom Equipment.”

Details of the transaction were not disclosed.

 

 

 

 

 

 

 

ALH August-September 2020

Access Lift & Handlers - August-September 2020

Included in this sisue: 

  • INTERVIEW: ZOOMLION
    Zoomlion North America will debut boom and scissor lifts for the North American market this year. Lindsey Anderson speaks with the company.
  • ROTATING TELEHANDLERS
    For once, some good news: the rotating telehandler market across North America remains stable. Lindsey Anderson looks into the industry.
  • MAINTENANCE 
    Proper battery management and maintenance can decrease fleet costs and elongate battery life. ALH covers the best practices to keep machines running
  • SPECIALTY MEWPS 
    The specialty access industry provides endusers with everything from air-powered scissor lifts to 3-foot-wide bridge inspection units. ALH reports.
  • TIRES 
    With the new ANSI standards now in place, tires on boom lifts and roughterrain scissors will see some major changes. ALH reports.
  • SAIA SHOW 
    The Scaffold & Access Industry Association’s Annual Convention & Exposition will be held virtually this year. Read our guide for more.

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