HCEE (Hyundai Construction Equipment Europe) has announced the appointment of Christopher Thompson as the new head of sales, material handling for the European market.
With extensive experience in the automotive and material handling business – including sales, after-sales, rebranding, and dealer network development – Christopher will further develop the company’s material handling (MH) business unit.
In close cooperation the company’s branches and European dealer network, he will lead the European sales department, including all material handling area sales managers and the complete MH sales back office.
He will be developing and implementing commercial strategies, with a focus on long-term partnerships, while securing HCEE’s sales objectives in Europe, and be based at the European headquarters in Tessenderlo, Belgium.
Mr Sun Wook An, head of material handling division at HCEE, said: “Europe remains one of the key focus areas for the global MH business in the coming years.
“A lot is changing in our industry and we are moving at a rapid pace. In addition to our leading Li-ion technology and the development of products meeting the stringent diesel Stage V requirements, Hyundai Material Handling has the added advantage of future technology sharing synergies with the wider Hyundai group of companies.
“We are happy to welcome Chris into our Hyundai family.”