Sérgio Kariya, managing director of Mills’ rental division, is confident the access equipment sector in Brazil will grow for the next 10 years. But, as he tells Euan Youdale, there are significant challenges.
Leading Brazil’s biggest aerial work platform rental company is fraught with difficulties concerning the economy, bureaucracy, infrastructure and taxes, but according to Sérgio Kariya it is companies like his, Mills Estruturas e Serviços de Engenharia, that will emerge victorious.
One of the biggest challenges is to sell the concept of safety. “I would say every day is a breakthrough; most people not aware of AWPs - it’s a long term project of changing the mindset of people who use the equipment.”