There is great potential across the Central European region although much of that depends on the basic requirements for AWP growth typically found in emerging nations. Euan Youdale reports.
There can be confusion over which countries make up the region of Central Europe. For the purposes of this feature, we are including the commonly recognised countries of Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Poland, Slovakia, Slovenia and Switzerland.
Stros is a mast climbing and hoist specialist based in the Cezch Republic, yet just 5% of its sales our found in its home market. Petr Filip, sales manager, confirms the biggest market in the eastern part of the region is Poland. “The demand on price is very strong. People do not buy new and Hungary and Slovakia are very quiet, so their budget is limited anyway.”
“And in the Czech Republic we do not have high rise buildings and our equipment is designed for that sector; for example, in Prague you are not permitted to build higher than the existing buildings’ height.”
An area where work is being found is in power plants, however. “Poland’s economy is rising a lot. But other countries are problematic in the region at the moment. Chinese competition is very strong due to cheaper prices.” Mr Filip explains that a used Stros unit costs about the same as a new Chinese unit, so he says, in that case, the used Stros is chosen. “In addition, these countries have been hit by the Ukraine/Russia crises. So, longterm, thes countries will remain flat. “Poland will grow,” adds Mr Filip, “as the country is building power plants and renovating them, and construction growth is improving.”