Jan 2019: In The Spotlight…video marketing
14 January 2019
Did you know that YouTube is the world’s second largest search engine? Buyers, both B->C and B->B, are consuming video content more than ever and it is now seen as a valuable way to reach the end user.
Benefits of videos include:
- Educational
- Marks you out as an expert in your field
- Develops a relationship with the viewer
- Leads to richer engagement
- Clearly demonstrates the value and impact of your product/service
- Not impacted by ad-blockers
International Construction’s homepage includes several potential sponsored video positions each month (www.khl.com/icon). Here is one that we carried in 2018:
Contact Simon Kelly, ICON Sales Manager, on +44 (0) 1892 786223 or simon.kelly@khl.com to find out more.
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