Jan 2019: Publishing Trends in 2019

Each year seems to bring a new marketing phenomenon or a buzzword likely to stick around for a few months. At a recent media sales forum, the following were the headline trends we expect to see in 2019: 

• Less spend going to Google and Facebook
• Increased ad blocking
• Rise of multi-platform content strategies
• Amazon / Snapchat growing ad share
• SEO (Search Engine Optimisation) spend reducing
• Increase in mobile and video advertising
• Voice search increasing (increase predicted to be 50% by 2020)
• Subscriptions to print media increasing – more independent magazines launched in 2018 than in any year in the previous 10
• Print media in general growing – see examples of ITV (https://www.itv.com/presscentre/press-releases/itv-launches-new-consumer-magazine) and Facebook (https://money.cnn.com/2018/06/25/media/facebook-magazine-grow/index.html) moving into the print space