Did you know that YouTube is the world’s second largest search engine? Buyers, both B->C and B->B, are consuming video content more than ever and it is now seen as a valuable way to reach the end user.
Benefits of videos include:
- Marks you out as an expert in your field
- Develops a relationship with the viewer
- Leads to richer engagement
- Clearly demonstrates the value and impact of your product/service
- Not impacted by ad-blockers