European crane rental companies Arcomet, based in Belgium, and Matebat, from France, have merged their sales departments for used cranes. According to Arcomet, this will allow for greater synergy in the strategic fleet management of the two companies.
Gerd Vandecruys has been promoted to sales director for used cranes and will lead the new joint department. Vandecruys has more than 10 years’ experience in buying and selling tower cranes, and managing one of the largest crane fleets in the world. Prior to this new role he was marketing and product manager at Arcomet.
Philippe Cohet, executive committee chairman at Arcomet and Matebat president, commented, “In a multinational rental company, the used crane department is about more than just selling cranes. It is a part of a strategic process in which today’s decisions will shape our fleet of tomorrow. This requires more than just sales management; it calls for an analytical approach. We see fleet management as a cross-functional effort where we will decide which cranes to buy and which cranes to sell, while aiming to anticipate on the needs of the continuously evolving construction markets. It is also about finding that sweet-spot in the life of a crane where it makes the most economical sense to divest it.”