The seventh International Rental Conference (IRC) will be taking place in Shanghai next week, on 22 October.

The conference is the day before APEX Asia, which will be the biggest showcase of access equipment ever in China and twice the size of the first APEX Asia show in 2017. APEX Asia is co-located with CeMAT Asia from 23 to 26 October.

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Speakers from Europe, South Korea, China, Japan and Australia will cover topics including digital technology for rental companies; growth forecasts for China’s MEWP sector; the potential for earthmoving rentals in China; and how to create a positive rental company culture.

The full programme and online booking can be found at www.khl-irc.com

The speaker line-up is as follows:

MORNING KEYNOTE: Creating a winning culture in a rental business
Angus Kennard, CEO, Kennards Hire

Equipment financing in a growth market: choices for rental companies
William Gu, General Manager APAC, JLG Industries

Earthmoving rental in China: strategies and opportunities
Tei Gyomei, Managing Director, Hitachi Construction Machinery (Shanghai)

New market research on China’s powered access market
SHI Yang, Director of Research, Off-Highway Research

Case study: transforming a rental business with digital technology
Stefan Ponea, Founder & CEO, Industrial Access (TVH Group)

AFTERNOON KEYNOTELearning from South Korea’s access rental market
Yoonkee Eom, CEO, Korea Rental Corp

Innovation and the market of the future
David Chen, Deputy president, Sales Region - China and a member of global sales management in Volvo CE

Managing big rental projects: case studies from HK & Macau
Thomas Lau, CEO, AP Rentals

Telehandlers: product evolution, applications and opportunity
Laurent Bonnaure, Executive Vice President, Global Sales & Marketing, Manitou Group

A review of the global rental market
Murray Pollok, Managing Editor, International Rental News

IRC will take place at the Jumeirah Himalayas Hotel, which is five minutes walkiing distance from the Shanghai New International Expo Center (SNIEC), where APEX Asia and CeMAT Asia will be held. For details, visit www.apexasiashow.com and www.cemat-asia.com

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