Pierre Boels, CEO of Boels Rental and current President of the European Rental Association (ERA), will be a keynote speaker at the sixth International Rental Conference (IRC) in Shanghai on 26 November this year.

Pierre Boels, CEO, Boels Rental.

Pierre Boels, CEO, Boels Rental.

The business was founded in 1977 by his father, with Pierre Boels Jr joining the company in 1980. He took over management in 1996 and has overseen a remarkable expansion, from 20 branches in 3 countries to more than 400 branches in 11 countries.

Boels Rental is now one of the largest and most respected equipment rental companies in the world. With revenues in 2016 of more than €385 million, it rents a wide range of equipment and is active in party and events rental. It has more than 9,250 aerial platforms in its fleet.

Mr Boels, who is in the middle of a two-year stint as President of the ERA, has enormous experience of growing a rental business, adding new products, and making acquisitions. His company is also at the forefront of adopting new rental management technology, including telematics.

He joins a speaker line-up that already includes senior figures from the world of rental, including:

  • Kurt Norris, Global Rental Director, Caterpillar
  • Pat Fallon, Chief Operating Officer, Byrne Equipment Rental
  • Jeff Eisenberg, Principal Consultant, Claremont Consulting

IRC is organised by International Rental News (IRN) magazine, with supporting organisations IPAF and the Machinery Management & Rental branch of the China Construction Industry Association (CCIA). For more information, visit www.khl-irc.com

The conference will be held the day before the Bauma china exhibition, both taking place in Pudong, Shanghai.

Gold sponsor for the event is Genie.

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