All IRC China Articles

IRC: the future of diesel power
Perkins’ Steve Mclone will discuss the future of diesel power in a battery powered world.
IRC: how to create the best customer experience
Riwal COO Pedro Torres will discuss a rental operating strategy that has customer experience at its heart.
IRC: insight into Cat’s rental strategy
Kurt Norris will use his IRC speech to explain Caterpillar’s rental model.
IRC 2018: the three stages of rental development
Pat Fallon of Byrne Equipment Rental will discuss how rental companies change as markets evolve.
IRC 2017: taking the next step in safety
IPAF’s Andrew Delahunt will highlight the value of accident investigations and statistics at IRC conference in China.
​VIDEO: three presentations from 2017 IRC
View presentations from Kevin Appleton, Bill Plummer and Alexandre Saubot.
Stellar cast for IRC 2017 conference
The programme for the 2018 IRC conference is now complete.
New speakers complete IRC 2017 conference line-up
Speakers from Riwal, Perkins, Genie and JHL Rental complete the 2018 IRC programme.
Pierre Boels to speak at IRC conference in China
Pierre Boels joins a distinguished speaker line-up including senior figures from Caterpillar and Byrne Equipment Rental.
Speakers confirmed for 2018 IRC
The sixth IRC conference is on Monday 26 November, 2018, the day before Bauma China, Shanghai.
Appleton to highlight rental lessons from Europe
Kevin Appleton will describe the key lessons from the recent history of Europe’s rental market at the IRC rental conference in Shanghai.
New research on China’s access market at IRC
Off-Highway Research will reveal the findings of a new study on China’s aerial platform industry at IRC.
Zeppelin Rental to highlight digital strategies at IRC
Peter Schrader of Zeppelin Rental will  talk about digital business strategies at the International Rental Conference (IRC).
Pre-registration and travel advice
Registering for APEX Asia will give you free access to CeMAT Asia. Separate registration is required for the IRN conference.
​APEX Asia: a new showcase for access equipment
APEX Asia takes place in Shanghai alongside the CeMAT Asia show and the International Rental conference (IRC).
Kanamoto CEO insights at IRC conference
Tetsuo Kanamoto, President and CEO of Kanamoto, will give a rare insight into the rental philosophy of one of Japan’s largest rental businesses at the International Rental Conference (IRC) in Shanghai on 31 October.
Full programme confirmed for International Rental Conference (IRC) in Shanghai
The full line-up for the 5th International Rental Conference (IRC) in Shanghai, China, has been confirmed and can be viewed at
Top speakers confirmed for IRC rental conference in China
Senior executives from Kanamoto, United Rentals, Zeppelin Rental and Haulotte are among the confirmed speakers for the 5th International Rental Conference (IRC), on 31 October, 2017.
Further speakers confirmed for IRC conference in China
New topics include the changing attitudes to rental among China's state owned contractors and how to build an eCommerce rental business.
IRC conference confirmed for 2016
4th International Rental Conference returns to Shanghai in 2016, to be held on 21 November, the day before Bauma China
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