JLG expands lending

By Euan Youdale25 April 2022

JLG Industries is growing of its retail lending program, which is now available to an expanded range of equipment buyers, including end-users and contractors, as well as rental houses and equipment distributors in the US and Canada.

The JLG Finance program offers financing for purchases of $3,000 or more on new or used equipment, attachments, accessories and parts.

JLG Financial

With the expanded retail lending program, business owners and end-users can directly apply for financing through JLG Financial via a simple online application. Once an application is submitted for approval, customers can get credit decisions via text, email or phone in 90 minutes or less in most cases. JLG Financial also works with multiple lending partners, including LEAF Commercial Capital (LEAF) in the US and CWB National Leasing in Canada.

Developing program 

“When the original retail lending program launched in Fall 2018, it was available exclusively through rental companies and equipment distributors in the U.S. to support their customers’ purchases,” said Jonathan Oris, JLG finance manager. “Since then, the program has grown significantly, including the addition of Canadian lending in 2019.

JLG 670SJ boom lift Photo: JLG.

“Today, the program has evolved to offer various financing options, with industry-leading rates directly to customers in North America. To date, we’ve processed 1,850 applications for over 100 brands of equipment and 250+ unique equipment models and attachments, new and used. Those applications have resulted in the funding of more than $100 million, enabling customers to acquire the new and/or used equipment needed to run their business.”

Once approved, the JLG Financial lending team works to customise financing options and tailor payment structures, including balloon, seasonal or skip payments, as well as loans, leases or lines of credit, buy-outs and step-up/step-down opportunities, to best fit each customer’s unique business needs.

It is an unpredictable lending market, with interest rates going up nearly every day. “To help our customers get the best rates possible for their purchases, JLG Financial locks rates in for 30 days, publishing a fixed monthly rate card,” said Oris. 

“Equipment financing doesn’t have to take a long time or be overly complex, especially when customers are ready to make a purchase. Financing retail purchases with JLG Financial is a great way for business owners to acquire the equipment they need while staying financially flexible.”

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