Mills appoints digital technology director

Brazil-based rental company Mills Estruturas has appointed Adriana Bianca as its new director of technology and digital transformation and created a new digital department.

Adriana Bianca, director of technology and digital transformation at Mills Adriana Bianca, director of technology and digital transformation at Mills

In addition to driving IT initiatives and data mining projects, the technology and digital transformation department will spearhead a digital update of the entire business.

Mills said the newly created department would improve the services it offers to customers and support its continued growth.

Established over 60 years ago, Mills has 30 branches across Brazil and provides engineering services for large construction projects.

Prior to her appointment at Mills, Bianca held a number of leadership roles at multinational corporations such as chemicals firm Henkel, BP and biofuel and bioelectric company BP Bunge Bioenergia.

Mills’ CEO, Sergio Kariya, was interviewed in the January-February issue of International Rental News. Read the interview here.

Latest News
RB Global exec to cover North American used equipment market
Presentation at Off-Highway Conference/Power Progress Summit will cover used equipment
Software solutions to maximize fleet potential
Software suppliers are helping rental companies gain deeper insight into asset tracking, emissions reporting and logistics 
A guide to the Annual Conference in Austin
This year’s SC&RA Annual Conference will be the perfect setting for business, networking and entertainment.