Access USA

15 April 2008

Hinowa attracts first US buyers

San Francisco–based Cresco Equipment Rental is among the first North American buyers of the compact Hinowa tracked lifts now being sold in North America by Reachmaster Inc.

Cresco has ordered the larger of the two articulated models, the 19 m (62 ft) working height unit. The smaller machine has a maximum working height of 14 m (46 ft).

Ebbe Christensen, president and chief executive officer of Reachmaster, speaking to AI at the Rental Show, said the two Hinowa models would complement the company's larger Denka and Falcon products, and would also be more affordable for rental companies; “It's a completely different price category [from the Denka and Falcon machines]. No doubt we will see a lot of interest from smaller rental companies.” The Hinowa machines will be priced at around US$50000 and $75000 (€38000 and €57000).

Mr Christensen said the two Italian–made lifts would be suitable for both indoor and outdoor applications, although particularly the latter. “The time for tracks is coming”, said Mr Christensen, “We looked at the Hinowa products for more than two years – it's been a thorough investigation.”

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