Acquisition of Atlas UK completed
20 August 2010
Atlas Maschinen in Germany has completed its purchase of Terex Atlas UK and renamed the company Atlas Cranes UK Ltd.
Atlas Maschinen is the loader crane and specialized excavator manufacturing business acquired by Fil Filipov from Terex earlier in 2010. The new company has reverted to the old Atlas logo and orange colour. Filipov said that the new name will be the only change. Manufacturing will remain centred in Delmenhorst, Germany, and sales, service and support in Bradford, England.
"Atlas has a strong identity in the UK and is a widely recognised and respected name. The Atlas brand and Atlas colours will be used, with no changes to the company's current infrastructure. Our main objective will be to focus on quality, customer service, cost improvements, lead time reductions and the expansion of our product offering," said Filipov.
