BlueLine Rental launches used equipment programme

US-based rental company BlueLine Rental said it would offer over 52000 pieces of used equipped from its fleet for sale as part of a new programme.

The company said it would offer earthmoving, compaction, aerial, material handling and general equipment for sale with up to 100% financing over one to five years.

Vice president of sales and marketing Frank Roth said, “Our goal is to provide our customers with the equipment they need, when and where they need it, whether that is through renting or buying.

“We also want to make the process of buying used equipment as simple as possible for customers. This includes being able to access equipment at our extensive and growing network of more than 140 branches coast-to-coast.”

BlueLine said it had invested over US$1.4 billion (€1.3 billion) in equipment. Formerly known as Volvo Rents, BlueLine is owned by private equity company Platinum Equity, which acquired the business in January 2014 from Volvo.