The results of our recent reader’s survey paint an extremely bright picture for the effectiveness of this magazine. According to the collated results, a number of key points can be made as follows.

D&Ri is an incredibly well-read magazine with 98.9% of recipients who receive the magazine actually reading it, with 20% saying they read it “cover to cover” and 93.6% reporting they read at least one article in every issue. It also features a high with a pass-on readership, with 95.7% of respondents saying that they regularly pass on issues to one or more other readers.

The fully international nature of the magazine was confirmed, with 50.6% of those who took part in the survey working in Europe, 23% in North and South America, and 20% in Asia Pacific.

And there is good news for the advertisers that support our activities as well. The results confirmed we are proving successful in our aim of reaching buyers and influencing their purchasing decisions, with 71.6% of respondents having control over an annual equipment purchasing budget over 50,000 euros (32.1% of these have a budget over 250,000 euros) and 72.9% of say that their purchasing decisions are influenced by the contents of D&Ri.

It is heartening to see that our magazine is so well received by the world demolition industry and I would like to extend my thanks to all those who took the time to complete the questionnaire.

Finally, the lucky winner of the high reach demolition excavator model, courtesy of Komatsu, is Shane Durand of Central Environmental Inc, headquartered in Anchorage, Alaska.

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