Denmark's Hertz Materiel expands into Sweden
By Murray Pollok03 October 2011
Hertz Materiel, the Hertz equipment rental franchise holder in Denmark and Norway, has expanded its Nordic business by opening its first depot in Sweden, located in Malmø.
Petter Hagen, managing director and majority owner of Hertz Materiel, which has access rental operations in Denmark and Norway, told IRN that the company had taken on the Hertz franchise for southern Sweden and had begun operating in Malmø at the start of September.
Hertz Materiel has taken on some of the staff previously employed by BMS in Malmo. BMS sold its aerial platform business to Riwal last year.
"We specilise in larger platforms from 35 m up to the Multitel 65 m, and this is a focus area for us in Malmø, where there are hardly any companies with this type of equipment", said Mr Haggen, "All these units are rented with operators."
Mr Hagen, who worked for Hertz car rental in Scandinavia before setting up the equipment rental business, said the Malmo location had a made a good start and that he would focus on fully establishing the business there before considering opening up in other cities, such as Stockholm.
Hertz Material focuses entirely on the rental of aerial platforms and also Maeda mini cranes. It has a total fleet of more that 1500 lifts in Denmark, Norway and Sweden.