ERA participates in Bauma Forum

By ERA03 April 2019

ERA will participate in the Bauma Forum 2019, which is a set of international presentations and discussions organised by the VDMA at the Bauma exhibition.

The ERA conference will take place on 9 April, from 16.00 to 18.00.


The topic will be digitalisation in the rental industry. Martin Sebestyen, Head of Rental and Fleet Management at Zeppelin Rental GmbH; Martin Holmgren, Fleet Manager of Cramo; and Tom Valbak Aardestrup, VP Business Development at Trackunit, are among the speakers. Leif Gustafsson, President and CEO of Cramo Group; Sam Hassan, President of ZTR Control Systems; and Stefan Ponea, CEO of Industrial Access, a company of the TVH Group, will join the speakers in the roundtable discussion following the presentations.

The conference will be moderated by Murray Pollok, Managing Editor of IRN.

The Bauma Forum is embedded directly into the fair’s activities in Hall C2. Forum events are free of charge for visitors attending Bauma.

Simultaneous translation from English to German will be available.

For more information, please send an email to the ERA Team at

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