The Promotion Committee of ERA, the European Rental Association, met in Brussels in ERA’s office on 14 September.

Among the different topics on the agenda, the Committee reviewed the outcomes of the Marketing and Digital Workshop, which took place during the last ERA Convention in Stockholm, and, based on the findings, decided to launch 2 projects.

The first project will address digitalisation innovations in the rental business. With the objective to demonstrate how important digitalisation can be in rental, ERA will regularly publish some white papers / eBooks about digitalisation and rental.

The second project will be a collection of best practices related to attracting and keeping talent in our industry. Examples will be collected from different rental companies.

Both projects should be launched by the end of the year.

For more information on the works of the Promotion Committee, please do not hesitate to contact the ERA Secretariat, at era@erarental.org.

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