Euro Auctions USA hits it off

Euro Auctions has held its first US auction at its new North American headquarters in Newnan, USA.

In total 387 lots were auctioned in June and 374 buyers from around the world registered to bid on the day. Overall, 35 % of all the sales were from online buyers in the USA.

Jonnie Keys, Euro Auctions, vice president, said, “With a first sale like this there is always an element of both trepidation and anticipation regarding the outcome; however we have been extremely pleased with the final result. All the lots that Euro Auctions prepared for sale were received well. We were delighted with the participation of the local market, with 85% of sales attributed to American buyers of which 25% came from the Georgia area. The turnout on the day of both bidders and attendees was excellent and expressions of interest have been made for the next sale.

“We had long aspired to enter the US market and by acquiring this site in late 2012 we located Euro Auctions squarely at the hub of the American equipment industry. We have excellent relationships with major US players with whom we secured some exceptional construction and industrial machinery from across south east USA for this first auction. The sale was a real success with buyers and sellers alike and we are now working hard on making the next sale an even bigger success.”

The next auction at the Atlanta site is planned for 2October 2013.