Hitachi Construction Machinery Europe (HCME) has formed a strategic partnership with online marketplace for buying and selling used construction machinery, Mascus, to support its dealer network.

HCME said Mascus would supply a series of remarketing tools that will be of benefit to Hitachi’s European dealers, including building an inventory management system for HCME in the form of an intranet, where dealers would be able to manage their stock of used machines.

In addition, it said the dealers would have the opportunity to sell this equipment on HCME’s used equipment webpage and through the Mascus public marketplace.

With over 40 dealers spread across Europe and Africa, representing more than 50 countries, HCME said its network had a consistent stock of many high-quality used machines for sale.

"In our capacity as a manufacturer of reliable construction equipment, HCME must provide dealers with the tools that will help them to be successful in their respective markets,” said Tom van Wijlandt, Assistant Manager Service Business Support.

“We believe that Hitachi used equipment is an essential part of the product life cycle. With this in mind, our target was to find a solution that would enable our dealers to easily manage their used equipment inventory, share this with their colleagues and market it in an appropriate manner. Mascus has the knowledge and expertise to provide this facility.”

Mascus COO Rickard Krøtø said, “We are proud to have formed a partnership with HCME, the latest large construction machinery manufacturer to adopt Mascus products. This is a sign that our work is not only appreciated and valued, but also brings efficiency and support to our clients' everyday business.”

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