The Hertz Corporation has announced that Hertz Dayim Equipment Rental has opened its first Qatar location in Doha, operating under the Hertz Equipment Rental Corporation (HERC) brand.

The move is part of a joint venture agreement between HERC, Dayim Holdings and Phoenix Project Development WLL of the Al-Attiyah Motors & Trading Group, building on the success of the Dayim Holdings and HERC partnership in Saudi Arabia.

HERC Qatar rents and sells small tools, heavy equipment and industrial machinery to construction, industrial, and energy firms as well as contractors working within those environments.

Its portfolio includes equipment for earthmoving, aerial, material handling, power, electrical, and compressed air requirements.

“HERC Qatar's strategic objective is to provide best in class, value-added equipment rental solutions to support the country's massive infrastructure and industrial development,” said Jay Early, international vice president, HERC.

“Following our success in Saudi Arabia, Qatar represented the next logical geographic choice in our ongoing development of key markets in the Middle East. Our equipment is on rent today, and we are excited to play a role in the development of Qatar's important public and private projects."

The company said the HERC Doha location offers a broad range of equipment and tools, including backhoes, skid-steer loaders, straight and articulating personnel lifts, telehandlers, industrial fork-lifts, 185 CFM to 1600 CFM compressors, light towers and 50 KW to 1 MW generators. Equipment comes from manufacturers including Atlas Copco, CompAir, Cummings, Doosan, Genie, Himoinsa, JCB, JLG, Lincoln, Miller, and Wacker.

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