Hewden changes tactics
25 April 2008
UK-based Hewden Crane Hire, part of the Hewden Group, has announced that from 1 October it will concentrate only on cranes up to 100 tonnes in capacity.
Mark Hierons, head of cranes at Hewden, said, “Our strategy is concerned with improving focus on our core customer offering, enhancing the performance of the business, seeking areas for future potential investment and improving the efficiency with which we operate within the cranes marketplace.”
The current Hewden crane fleet is Terex-Demag wheeled mobiles up to 300 tonnes capacity. Models above 100 tonnes capacity (nine units) will be sold through the company's regular auctions, where surplus equipment from the Group's divisions is sold off.
When the changes to the fleet have been made, Hierons said that the company will “use its nationwide network of rental outlets to make cranes more widely available at a local level, thereby ensuring that we meet customer needs irrespective of their location.”
Hierons also said that “partnerships are in place” with other UK rental companies to provide cranes over 100 tonnes capacity.
The company said it plans to improve the age of the 220-crane fleet at a later date.
