Manufacturer Himoinsa has outlined plans to expand into Port Elizabeth, South Africa, with a new subsidiary due to open in the fourth quarter of this year.

Himoinsa said it would handle the Southern African market from its factories in Europe. It said the new subsidiary would cover the markets of Zambia, Zimbabwe, Malawi, Botswana, Namibia, Lesotho, Swaziland and South Africa.

Himoinsa said South Africa imported US$155 million (€140 million) of generator sets in 2015, making it the African country with the greatest demand in the electricity generation market, followed by Algeria, Egypt, Nigeria and Libya.

The company has been operating in Africa since the 1990s and has nearly twenty distributors over the continent. In Angola, the company has an existing subsidiary and 25MW power plant in Angola supporting the local utility, which has been operating since 2013.

The manufacturer said it had identified Africa as an exciting market with excellent potential for growth, where the customer requirements were well suited to its product range and service.

Guillermo Elum, Himoinsa EMEA sales and marketing director, said, “All the projects we undertake in South Africa, as is the case throughout the world, include the commissioning of the units, whenever the client so requires, together with specialised on-site training for all the technicians in order to guarantee that the units are perfectly maintained.

“We want to share our technical know-how with our clients in South Africa and we want to offer them a comprehensive support right from the outset and through to the end of each project.”

Himoinsa offers diesel and gas generator sets, control panels and paralleling systems for standby emergency power, prime power and peak power to the international market. It also develops hybrid power gensets for the telecom sector and manufactures lighting towers for the rental and construction markets.

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