Hitachi rebrands Cobemat in France
By Lewis Tyler15 May 2023
Hitachi Construction Machinery Europe (HCME) has announced the rebrand of Cobemat SAS following the completion of its acquisition last month.
As part of the acquisition, Cobemat will now operate as a HCME subsidiary under the new name of Hitachi Construction Machinery France (HCMF), while Cobemat’s rental division Cobeloc will operate as Hitachi Construction Machinery Rent France (HCRF).
All activities relating to MTS, another Cobemat subsidiary that was included in the deal, will be integrated into HCMF.
HCMF will be led by David Rodier, managing director of Cobemat, while announcements on the leadership positions for the rental business are expected in the near future and will be filled from within Hitachi Construction Machinery and HCME.
HCME President Takaharu Ikeda said; “We believe that these changes will only extend and strengthen our position and activities in the French market.
“We look forward to expanding our existing customer base and service capabilities, with a strong focus on our rental and used equipment programmes.”
HCME announced the decision to acquire Cobemat and its subsidiaries in February, and said that it aimed to “expand its sales and rental network in France, increase the presence of the Hitachi Construction Machinery brand, and capitalise on sales, service and rental equipment opportunities in the third largest market in Europe.”
The deal have Hitachi six new locations in north-west France, including the headquarters in Rennes.