IronPlanet forms alliance with Mascus
By Chris Sleight21 January 2014
On-line used equipment auction company IronPlanet has announced a strategic alliance with Mascus, an web-based market place for heavy equipment. The deal will see IronPlanet take a minority shareholding in Mascus for an undisclosed amount.
The deal will see the two sites integrated, allowing sellers on the Mascus site to pass items on to IronPlanet for auction. Buyers on the IronPlanet site meanwhile will have access to the equipment listed on Mascus.
“I am excited to be working with Mascus and continuing to pioneer and revolutionise how sellers and buyers connect worldwide to satisfy the disposition and acquisition of used heavy equipment. Our integrated online marketplaces will provide unparalleled remarketing services for our customers,” said Greg Owens, CEO of IronPlanet. “We’re excited to bring our 13-plus years of industry expertise and innovative technology to support the needs of Mascus sellers and buyers.”
According to the company, IronPlanet has sold more than US$ 3 billion worth of used equipment since it was established and has built an audience of 1 million registered users in almost every country in the world.
Tim Scholte, CEO of Mascus added,“Our alliance with IronPlanet will further enhance the offerings and value that Mascus customers have come to expect from our online marketplace.”