Jan 2019: In The Spotlight…video marketing

By International Construction14 January 2019

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Did you know that YouTube is the world’s second largest search engine? Buyers, both B->C and B->B, are consuming video content more than ever and it is now seen as a valuable way to reach the end user.

 Benefits of videos include:

  • Educational
  • Marks you out as an expert in your field
  • Develops a relationship with the viewer
  • Leads to richer engagement
  • Clearly demonstrates the value and impact of your product/service
  • Not impacted by ad-blockers

International Construction’s homepage includes several potential sponsored video positions each month (www.khl.com/icon). Here is one that we carried in 2018:

Contact Simon Kelly, ICON Sales Manager, on +44 (0) 1892 786223 or simon.kelly@khl.com to find out more.

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