JLG has is marking the production of its 100,000th telehandler with a charity auction event and other celebrations for customers and employees. The announcement was made during Intermat.
The company has produced two commemorative telehandlers, a G10-55A and a 4017RS. Each sporting a custom colour scheme comprised of 100,000 tiny JLG logos. The 4017RS unit will be auctioned off during a gala invitation-only event that will take place in Europe in early October. All proceeds from the sale will be donated to the buyer’s charity of choice.
“We sincerely appreciate the loyalty that our customers have shown over the years and this charitable donation is the best way we could think of to give something back,” said Frank Nerenhausen, president of JLG Industries. “Allowing the auction winner to select their charity of choice makes this personal for the buyers, and further reinforces JLG’s commitment to personal attention.”
More information about the auction event will be issued in June.
Prior to the auction in October, the commemorative machines will be busy. They will be available for customer demonstrations making the rounds to JLG sites across Europe to thank employees for their contributions to JLG’s success. Similarly, a custom machine will also be celebrated at JLG facilities in the US.
So how many is 100,000? Consider these facts, using the 4017RS telehandler as the basis:
- 100,000 telehandlers parked end to end would reach from Amsterdam to Paris.
- 100,000 telehandlers stacked in a column would be as tall as 772 Eiffel Towers.
- 100,000 telehandlers weigh as much as 164,285 full-grown, male African elephants.
JLG entered the telehandler industry with its acquisition of Gradall in 1999. It acquired the SkyTrak and Lull brands in 2003.