John Cusack, who previously owned and ran the Irish rental company Skylift, has launched a new rental and sales company, Blulift, to serve the Irish market.

Mr Cusack said Blulift will offer a range of niche powered access equipment for sale and hire in addition to extensive training and maintenance services provided nationally. Hubs in Dublin, Limerick and Cork will provide the nationwide support for customers.

Speaking at the launch Mr Cusack said, "Our business model is based on the new operating environment where the emphasis is now placed on efficiency and cost effectiveness. Our equipment focus is on the supply of new services such as self drive access equipment under our UDrive brand to Blulift Spiderlifts and Trailerlifts catering for very specialist access requirements.

"Businesses are now focused so much on costs that powered access solutions must have the capacity to visit multiple sites in a shorter timeframe and work through more jobs contributing to greater efficiencies.

"The Blulift team includes leading technical and industry experts with many years experience and understanding of industry requirements. The volume of sales in the powered access industry is decreasing so equipment owners are looking to maximise the effectiveness of their existing stock."

Blulift also used the launch to announce its new Green Energy Standards model which will see the company working under a newly devised code of Green standards.

The Green Energy standard will include green working practices at the company's depots to the provision of green energy fuel options for the entire fleet.

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