Neff Corp. appointed Westley Parks as its chief operating officer (COO). Parks most recently was the company's regional vice president for the Atlantic region for the last 17 years.

Effective immediately, Parks will oversee day-to-day field operations and execute company-wide strategies. Neff Corp. said Parks and his team produced a "successful track record of region growth and performance over the years" as they were responsible for 18 branches in 4 states and the District of Columbia.

"Mr. Parks will play a key role in positioning Neff Corp. for continued marketplace success," said Graham Hood, CEO of NEff Corp. "A 20-year Neff veteran with 30 years of rental industry experience, he brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across various business units within the company."

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