New head of tower cranes at Terex
By Laura Hatton31 March 2014
On 1 June 2014 Martina Moritsch will step down as vice president and managing director, Terex tower cranes. Marco Gentilini will take the role of vice president and general manager, Terex tower cranes and business integration.
Moritsch has been involved in the tower crane industry for more than 28 years, as part of the family that founded Comedil, a Terex tower cranes legacy brand.
Commenting on her announcement, Moritsch said, “It was an extremely difficult decision to leave a company that has been such a big part of my family and my life. However, with the tower crane market in recovery, I believe the time is right for me to step down so a seamless transition in leadership can be made to ensure the continued success of Terex Tower Cranes.”
Tim Ford, Terex Cranes president, said, “We sincerely thank Martina and the entire Moritsch family, for years of dedication to and leadership of Terex Tower Cranes. The Terex family is very sad to see her leave, as she is an important part of the Terex story. Terex respects her difficult decision to step down and wishes her much continued success in future endeavours.”
Following her departure Marco Gentilini will be appointed vice president and general manager, Terex tower cranes and business integration. Gentilini is vice president of business integration at Terex Cranes. In his new role he will continue with his current responsibilities and add the tower crane business.
Ford said, “In recent months, Terex Cranes has successfully introduced our new regional structure to become easier to do business with and show one face to the customer. Marco is the right person at the right time to lead the global tower crane business, evaluate how to drive further integration between our tower and mobile crane business, and develop the appropriate integration strategy.”
Gentilini said, “Martina is well respected in the tower crane industry and has left some very big shoes to fill but I look forward to this new opportunity within Terex Cranes. The experience gained and success achieved with the mobile business integration and simplification strategy has prepared me well for this position.”