Palfinger ramps up expansion in Germany

How Palfinger’s new flagship store in Germany will look on its 12,000 square metre site. Image: Palfinger

Austrian crane, work platform and materials handling equipment manufacturer Palfinger is building a new flagship facility near Munich in Germany.

It will combine product presentation facilities and after sales service in a manner somewhat akin to an automotive main dealer.

The flagship store site in Poing near Munich covers almost 12,000 square metres. “We are combining several functions – a large showroom, efficient service workshops that meet all requirements and modern offices – in an eye-catching new building and offer all services integrated into one location,” explained Gerhard Sturm, Palfinger senior vice president global sales and service.

Products will be demonstrated in an outside area. “With this exclusive offering, our Palfinger flagship store is absolutely state-of-the-art, not only in Germany,” Sturm continued.

The first phase of construction, due by 2025, will be offices and a workshop for service and bodywork.

The new facility is expected to help foster collaboration with research institutions. “Our flagship store in Munich represents the Palfinger spirit in a unique way and is an essential hub in our worldwide network of more than 5,000 locations,” Sturm said.