Software manufacturer Point of Rental has made The Rental Show the launch-pad for the release of its new enterprise resource planning product – Rental Elite.

The company said the new software was targeted at the largest rental companies around the world.

Previously tailored toward small to mid-sized rental stores, Point of Rental has provided rental management software for over thirty years.

The company said that, with the addition of Rental Elite, its flexible suite of features was now available in enterprise-level software.

Rental Elite is said to have a highly customisable platform that can adapt to the specific infrastructure in which it is used, and includes hundreds of powerful tools calibrated to meet the needs of world-class corporations.

The American Rental Association’s 60th annual convention and rental trade show - The Rental Show 2016 - takes place from 21st to 24th February.

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