Italian tower crane manufacturer Raimondi Cranes has announced the appointment of Mauro Masetti as commercial director. The company said this a key step in its strategic push into new markets around the world.
Based in Italy, Masetti’s role will involve leading Raimondi’s commercial division, and pushing sales growth in both current and future markets, building on a strategy that has seen the company expand rapidly overseas, including North America, the Middle East and Australia in recent years.
A 20-year veteran in the heavy lifting machinery segment with a strong professional footprint across multiple European and North American markets, Raimondi said Masetti’s diverse background in sales, client servicing and aftersales servicing is strategically in line with its ambitious global expansion plans.
Masetti commented on his appointment, “Raimondi is recognised worldwide in the competitive tower cranes industry as a milestone manufacturer with a brand hallmark of reliability and durability. Leading the company’s sales arm is the most attractive aspect of my new position, and I also consider it as a field test of the experience I have accumulated through my years in the profession.”
He added that the increasing global popularity of luffing jib cranes, a segment in which Raimondi is steadily increasing its range, was an added incentive for him to join the Italian firm.
In welcoming Masetti, Ahmed Alkhoshaibi, Raimondi Cranes chief executive officer, said that the experienced executive was a perfect fit for the company. “To further develop and continue with our aggressive growth strategy, it was integral that a market veteran with demonstrated industry commercial savvy was appointed to the executive team to take decisive steps forward. Mauro, with his deep roots in the tower crane community and the right drive to expand an already highly-developed portfolio, was the perfect fit to head the commercial team.”