SDLG launches in North America
By Helen Wright24 July 2013
Volvo CE’s Chinese joint venture, Shandong Lingong Construction Machinery (SDLG), is to introduce “competitively priced” alternative wheeled loaders to the North American market.
Two models – the Tier 4-compliant, 1.8 m3 bucket capacity LG938L and the Tier 3-compliant, 3.1 m3 bucket capacity LG959 – will be introduced to selected dealers before being rolled out to a wider customer base across the region in the coming months.
It marks the latest phase in SDLG’s international expansion programme, which has also seen it enter the Latin American, Russian, Oceania, African and Middle Eastern markets as well as further growth in Asia.
SDLG has been a subsidiary of Volvo since 2007. It produces wheeled loaders, crawler excavators, backhoe loaders, soil and asphalt compactors, and motor graders from its manufacturing facilities in China and Brazil.
Its construction equipment is said to be aimed at customers looking for new machines that are reliable, simple and with a more competitive price point than the premium, features-led equipment that is the hallmark of much of Volvo’s own range.
SDLG’s director in North America, Al Quinn, said, “The availability of SDLG machines in North America will provide customers with a new alternative when it comes to purchasing their next wheeled loader.
“We believe that the SDLG value promise of high reliability in a value priced product will be appealing to many customers, especially those who would otherwise look at purchasing a used machine. The brand’s arrival in North America is great news for customers who want cost-effective machines that are durable and high quality.”