Serge Bosché adds VP sales and marketing at Gehl to his role

By Maria Hadlow14 May 2010

Serge Bosché

Serge Bosché

Gehl Company has promoted Serge Bosché to the position of vice president sales and marketing. In his new role, Mr Bosché will have responsibility for all sales and promotional activities in the Americas region for Gehl Company and Manitou B.F.

Mr Bosché joined Gehl in February 2009 following the acquisition of Gehl Company by Manitou in October 2008. In addition to his new responsibilities, Mr. Bosché will continue to serve as the president and chief executive officer of Manitou North America,

Mr Bosché has been an employee of Manitou since 1983, having served in a variety of senior level positions. He holds a business degree from ESCAE in France, and a Masters of Business Administration from Bowling Green State University, Ohio

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