Snorkel appoints Mid Pac Far East in Guam

By Maria Hadlow27 June 2011

Snorkel's new distributor in Guam, Mid Pac Far East (left to right) Joseph Cruz, sales representativ

Snorkel's new distributor in Guam, Mid Pac Far East (left to right) Joseph Cruz, sales representative, Stephen Bonfield, general manager, Mark Cruz sales manager.

Snorkel has appointed MPFE (Mid Pac Far East) LLC as its distributor for the US Territory of Guam, the Commonwealth of the Northern Marianas, the Federated States of Micronesia, the Republic of Palau and the Republic of the Marshall Islands.

MPFE was founded in Guam in 1970 to provide sales, parts and service of heavy-duty trucks, power generation, construction equipment and materials handling equipment. MPFE is a member of the JRV Group, a diversified holding company whose business operations include the largest regional distributors of automotive parts, lubricants and chemicals, auto and heavy duty batteries, paint and safety products and commercial and passenger tires.

Nick Sowden, president of Snorkel Asia, said, "Mid Pac Far East has superb product support capabilities, developed through decades of experience in materials handling equipment.

"The company's strong relationships in the heavy equipment and logistics sector will undoubtedly help us grow sales in this region."

MPFE, which is also the exclusive local dealer for Kenworth Trucks, Doosan Lifts, Cummins Engine Corporation, Federal Signal, Allison Transmission and Fassi Cranes among others is based in Barrigada, Guam and is in the process of moving to a brand new facility being built to accommodate its rapid expansion.

Mark Cruz, sales manager for MPFE, said, "There is a lot of demand for aerial lifts from our customer base and construction contractors in particular. With Snorkel, we now have a strong brand to promote, that has a very broad range of reliable, easy-to-use aerials."

Snorkel has had a presence on the island for almost 20 years, through equipment rental company and longstanding Snorkel customer, East-West Rental Center.

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