Aaron Orsak, technical sales engineer (left) and John Molidor, general manager, Straightpoint Inc

Aaron Orsak, technical sales engineer (left) and John Molidor, general manager, Straightpoint Inc

Load measurement equipment specialist Straightpoint, based in the UK, has appointed Aaron Orsak as technical sales engineer in the USA.

Orsak's industry experience includes work at Bishop Lifting Products and Certex USA. Orsak will be based in Houston and will cover Texas, Louisiana, Mississippi and Alabama.

Speaking about his new role, Aaron Orsak said, “It is a big challenge but I see it as an enormous opportunity. There is so much that can be achieved with our products to help the industries in this region. I’m looking forward to educating and training the current markets we serve and to learn how we can further assist them, while penetrating industries where we are yet to introduce our products or are making early inroads.”

David Ayling, Straightpoint director, said, “We are very excited to have Aaron on board. The nature of our industry’s supply chain means we can introduce people to the business who already have an intrinsic understanding of the marketplace and our products.”

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