Terex AWP and Manitou reach cross selling agreement

By Murray Pollok19 April 2010

A Manitou produced vertical mast unit branded Genie on the Terex AWP stand at Bauma.

A Manitou produced vertical mast unit branded Genie on the Terex AWP stand at Bauma.

Terex AWP and Manitou have signed a cross selling agreement under which Manitou will market two Genie rough terrain scissors under its own brand while Terex AWP will sell two vertical mast Manitou machines using the Genie brand.

Terex AWP will manufacture 7.92 m and 9.75 m self-propelled rough terrain diesel scissor lifts - its GS268RT and GS3268RT modes - for sale by Manitou as the 100 SC and 120 SC. Manitou will manufacture 5.70 m and 7.90 m self-propelled vertical masts for sale by Terex AWP as the GR-20J and GR-26J.

The agreement will initially operate in Europe but with the intention of widening it to North America and other areas by 2011.

Tim Ford, president of Terex AWP, said; "These vertical mast products are complementary to our range and give us the opportunity to go to market quickly and offer our customers an additional, high quality, product offering. The Genie and Manitou brands have proven track records for build quality and reliability, so this is an excellent match on various levels"

Jean-Christophe Giroux, Manitou chief executive officer, said; "This agreement is making a lot of sense as both companies capitalize on their strengths and build on each other's. It's a pragmatic yet very promising approach, not only for our organizations but also for our business partners and end-customers".

Matt Fearon, managing director and vice president of Terex AWP in Europe and the Middle East, told IRN that the cooperation between the two companies was limited to these products and that there were no plans to extend the agreement to other products, such as telehanders.

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