Terex Cranes restructures

By Laura Hatton16 April 2013



A new organisational structure will be implemented at Terex Cranes on 1 May 2013. For crane buyers it means that sales and service for Terex Cranes will be all together at a regional source instead of approaching different manufacturing centres according to crane type around the world.

The initiative is from Tim Ford, the new president of Terex Cranes since January. “Our Mobile Cranes products will be organised on a regional basis. This new alignment will ensure that distributors and direct customers are served locally – not by the factory supplying the product – enabling us to maximise and deepen our relationships, grow our business and increase our market share. With this change, we will begin the journey to becoming a ‘market back’ organisation rather than ‘factory out.’”

As a result of this change Harry Bussmann is appointed vice president and managing director, Terex Cranes Europe, Middle East, Africa and Russia (EMEAR). Bussmann will have responsibility for all commercial and operational activities in the region. The EMEAR business will be based in Schaffhausen, Switzerland, home of Terex Global GmbH.

Dan Slater is appointed vice president and general manager, Terex Cranes North America, based in Waverly, Iowa. Dan will have responsibility for all commercial and operational activities that occur in North America.

A leader is being sought for Terex Cranes Latin America, who, once identified will be based in Sao Paolo, Brazil.

Danny Black remains in his role as general manager, Terex Cranes Australia/New Zealand.

Dan Micheau continues as general manager, Terex Cranes China, with responsibility for our joint venture activities. Carsten von der Geest also continues in his role as director of sales for Terex Cranes China and Southeast Asia.

Terex Tower Cranes will continue to be led globally by Martina Moritsch from Fontanafredda, Italy.

“These changes will require a transition period to implement. I am confident that they are the right step for our business allowing us to leverage our experience, act with more speed and deliver results that grow your business more effectively.”

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