Terex rebrands US telehandlers
24 April 2008
Terex telehandlers in the US will be sold exclusively under the Genie brand from early 2006 onwards, with the launch of the blue-coloured handlers at the ARA's annual Rental Show in early February.
Genie has already been selling Terex-branded handlers in North America for the past two years. A Genie spokesperson said the change in brand reflected the enormous growth in sales since Genie took over.
The handlers - the Square Shooter models acquired by Terex Corp in 1997 - are built at a facility in Baraga, Michigan and also at Genie's plant in Redmond. Two compact, Italian-built models are also sold in North America. The eight-model GTH range offers lift capacities in the 5500-10000 lb (2500 - 4540 kg) range and lift heights from 18 ft 10 in (5.7 m) to 56 ft (17.1 m).
Genie said a similar rebranding exercise was not currently planned for Europe, where handlers are sold under both Genie and Terex names. (See also our telehandler feature in this issue.)
