Pump manufacturer Tsurumi Europe has cemented its entry into the rental market by setting up a new rental operation in Strasbourg, France.
The move came as the company acquired its Belgian distributor and rental company Marine Motors & Pumps (MM Pumps).
Tsurumi said the new wholly-owned French rental company – Tsurumi Pompes Location (TPL) – would focus on the country’s rental potential and grow its presence in the market.
The manufacturer has been present in the French market for years through its subsidiary CE2A-Tsurumi France, located in the south of France.
Now, thanks to this new development, the company said it would serve the market directly for both customer’s distribution and rental requirements.
Tsurumi said TPL would stock a large number of pumps and accessories, and employ a number of qualified pump rental professionals.
The move into rental has also seen Tsurumi acquire MM Pumps in Belgium – a deal which the company said would support its operation and growth in France, both technically and logistically.
It said MM Pumps stocked hundreds of Tsurumi pumps in its rental fleet, providing 24-hour customer service in case of any problems on site.
MM Pumps would continue to sell and rent pumps for the Belgian market, but would also be involved in the French rental market through cross-renting to TPL for French customers, as well as one of the maintenance centres.
MM Pumps managing director Johan Dekker said, “We are excited to start a new beginning this year with support from Tsurumi and together provide support to TPL.
“We have had a strong relationship with Tsurumi over the last 40 years and this development will strengthen our position in the market. This acquisition will increase our knowledge, productivity and sales, while providing an excellent service to our customers.”
TPL head of operations Gaetan Beaulieu added, “The French dewatering pump rental market is a major area where we see the main submersible pump players.
“Now is the perfect time for Tsurumi to establish its own rental operations to cover unreached rental customers and capitalize on growing market potential.”
Tsurumi said it had thousands of pumps at its warehouse in Belgium and almost all of its 250 pump models, with power outputs up to 110 kW, were available for rapid delivery. Tsurumi also has a large stock of spare parts in Germany as well as support from CE2A-Tsurumi France.
“Availability is everything,” said Daniel Weippert, managing director at Tsurumi Europe. “We are very excited to be able to make our pumps available to customers in France – not only by existing stock outlets in our dealer network, but also by direct rental, even for special applications.
“At the same time, our new rental operation in France aims to strengthen existing relationships to equipment rental companies by giving them the opportunity to rent larger and special pumps at short notice.
“Tsurumi pumps are known for their reliability and trouble free operation. Our customers should also get peace of mind for their rental applications and their own customers. By our recent investments, we will be able to assist our customers’ long time requirements in the French market by providing additional services.”