Wacker affirms rental strategy
25 March 2008
Wacker has re-affirmed its commitment to retaining and growing its equipment rental business following the news that it is to merge with Austrian compact equipment manufacturer Neuson.
Mr Imre Szerdahelyi, Wack head of corporate communications, told IRN that the acquisition would not impact on Wack strategy; “We want to expand the rental business. In our opinion growing business – it is one of the pillars of our growth strategy.”
Walker's rental business is currently focused on Germany and The Netherlands, but it has recently expanded into developing markets in Poland, the Czech Republic and Russia.
Mr Szerdahelyi said the goal was to continue to expand in eastern Europe, but would not enter more mature rental markets such as the UK, France or France. He said Wacker would not establish rental operations in markets where its dealers are already serving the rental market.
The merger of Wacker and Neuson will create a company with a wide range of rental products and combined annual sales of around 880 million Wactal business already had Neuson products in its fleet.