Cargo Lift appointed Modulift distributor in Mexico

Modulift has signed Cargo Lift as its first distributor in Mexico. The rigging equipment supplier will stock spreader beams up to 110 tonnes capacity.

Cargo Lift headquarters are in Mexico City and it has coastal sites in Cd del Carmen where customers are primarily in the oil and gas industry. Another facility in Veracruz serves the port for the arrival of European products. The company manufactures slings and tie downs. It is also a distributor for major manufacturers and supplies equipment for force measurement and radio-frequency identification (RFID).

Ricardo Barroso Couttolenc, Cargo Lift commercial director, founded the business with his father and CEO. Commenting on the appointment he said, “Our customers have welcomed the addition of Modulift equipment to our product range. We adhere to a philosophy that every piece of equipment we supply must have at least one advantage over a competing product, and in Modulift’s case we know its spreader beams offer a myriad of benefits over alternative solutions.”

A major benefit for Cargo Lift was that Modulift provides documentation for its products in Spanish. Sarah Spivey, Modulift managing director, said, “We appreciated Cargo Lift’s recognition of our multilingual strategy. As I’ve said before, it would be a mistake to assume English is always the language of business.”

Spivey added, “We now have micro sites in seven languages – Portuguese, French, German, Italian, Dutch, Norwegian and Spanish – demonstrating our ongoing commitment to our global network of partners and customers.”

Barroso concluded, “Demand for below-the-hook equipment in Mexico is increasing every year and the timing of our appointment as a distributor is perfect as we look to meet that demand by combining a decade of our experience working in the marketplace with well-renowned, expertly engineered, robust equipment.”